Tone It Down Blonde Shampoo - BenefitsMade with sustainable packaging: Aluminum can made with 25% PCR (post-consumer recycled) aluminum and is curbside recyclable. Plastic pump made with 25% PCR (post-consumer recycled) material and is recyclable via TerraCycle.Ultra-violet pigments neutralize yellow to brassy tones, for salon-fresh blonde every timeNutrient-rich & sulfate-free to provide gentle cleansingFree of Sulfates, Parabens, Phthalates, SLES, MIT/MCIT, Mineral Oil, Nanoparticles, Triclosan, Triclocarban, BHT, BHA, Oxybenzone & BenzophenoneCertified cruelty-free through Leaping Bunny, certified vegan & certified GMO-freeKey IngredientsUltra-violet pigments neutralize & cool down yellow to brassy tonesWild Cherry Bark contains high levels of antioxidants to help deeply condition for a smooth & silky feelGinger Root extract has stimulating properties that work to energize & polysaccharides and amino acids that help moisturize - Tone It Down Blonde Shampoo