Soft and sturdy, Primitive's Rise purple hoodie will lend a warm, cozy element to any casual outfit. The sweatshirt's thick cotton construction and fleece-lined interiors work in tandem to keep you toasty, while the drawstring-adjustable hood makes it easy to keep your head hidden away. The deep purple colorway lends some subtle shading to the sweatshirt, while Primitive's logo is embroidered front-and-center across the chest, lending it a dose of bold branding.